tag:blogger.com,1999:blog-1415093413758680422.post-54290151204895975772008-01-10T17:55:00.000-08:002008-01-10T21:42:42.802-08:002008-01-10T21:42:42.802-08:00I recently setup <a href="http://www.openads.org/">Openads</a> for <a href="http://faves.com/">Faves.com</a>. Openads is a powerful ad server that lets your "take control of your advertising". You tell Openads about your inventory by defining <span style="font-weight: bold;">zones</span>, and you assign the appropriate advertising <span style="font-weight: bold;">campaigns </span>to these zones. You can then customize delivery to your heart's content by defining sophisticated rules.<br /><br />While the documentation is reasonably good, I could not find a real life example. So, I am including our configuration, slightly simplified and modified, over my next few posts. Enjoy!<br /><br />For this post, here is how Openads <a href="http://docs.openads.org/openads-2.4-guide/adserving-concepts.html">terminology</a> maps to our scenario:<br /><ul><li>Advertiser: Google</li><ul><li>Campaign: AdSense</li><ul><li>Banner: 468x60</li><li>Banner: 728x90</li></ul></ul><li>Advertiser: Amazon</li><ul><li>Campaign: Omakase</li><ul><li>Banner: 468x60</li><li>Banner: 728x90</li></ul></ul><li>Advertiser: NetMediaGroup</li><ul><li>Campaign: YourMusic.Com (Direct Ad Sale)<br /></li><ul><li>Banner: 468x60</li><li>Banner: 728x90</li></ul></ul><li>Publisher: <a href="http://faves.com/">Faves.com</a></li><ul><li>Zone: 468x60 - Top</li><li>Zone: 728x90 - Top</li><li>Channel: shopping <span style="color: rgb(153, 153, 153);">- Allows the publisher to request ads specifically targeted to shopping inventory.</span></li><li>Channel: nonshopping<span style="color: rgb(153, 153, 153);"></span></li></ul></ul>In my next post, I will talk about delivery rules. These tell Openads when to show each of your banners.Mohithttp://www.blogger.com/profile/12739116185996796440noreply@blogger.com